Getting Up off the Mat

Things will go wrong. Its all about how you recover. There can be days where it feels like no matter how hard you try to make progress you end up going in reverse.

A campaign is a dud, a deadline gets missed, a ball gets dropped and you get that sinking, slightly nauseous feeling in the pit of your stomach. These moments are inflection points in your day.

You can either retreat into mindless web surfing or dig in and keep fighting. Its not failure that really matters. Its how you choose to respond.

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Marketing Automation = Heaven

Getting ready to make a buy decision on a marketing automation system and I couldn’t be more excited about the opportunities this presents. Not just for what we can achieve in terms of response lift and incremental sales, but for what it can mean for our end users. When our messages become more timely, more targeted and more relevant, everyone wins. On our side — better response and better results. For our users — less email and the email they do get is a meaningful communication. Can’t wait to get going.

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Industries that won’t change

Working in publishing, I constantly read references to “old media” clinging to outdated modes of doing business. I don’t necessarily disagree but I would like to see more people talking about how “big energy” is exhibiting the same behavior, and then some. Half the reason that we can’t implement a half way decent climate change policy in this country is that big energy has its claws so deep in our government, our infrastructure and yes, our media, that it chokes change at its source. Until we recognize this, and vocalize our vehement opposition to the status quo, we’ll continue to fry the planet with fossil fuels.

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Leadership — Chesty Puller Style

Just finished a bio of the famous Marine, Chesty Puller, and his story provides some valuable insights about leadership.

Puller is probably the most famous US Marine, and is the only Marine to win 5 Navy Crosses. He fought in some of the most significant battles of WWII and Korea including Guadalcanal, Cape Gloucester, Peleliu, Okinawa, the Inchon landing, and the Chosin Reservoir.

Where most officers of Puller’s rank commanded from well behind the front lines, Puller could always be found where the action was. He also went out of his way to look out for the needs of the enlisted men, even having officers eat last at mealtime. As a leader, Puller’s core belief was simple — he would never ask his people to do something he wouldn’t do himself. And his men loved him for it.

While I’m loathe to compare the day to day of business with the life and death aspects of war, I think elements of Puller’s leadership style can apply to management.

  1. Be visible — get out from behind the desk and make sure your people see you. The less you’re hidden away in meetings, or at your computer, and the more your engaging and encouraging your people, the better off you’ll be.
  2. Make your team’s welfare a priority — Its possible to demand results while looking after the best interests of individuals.
  3. Share the tough times — Whether its working nights and weekends to make a deadline, or doing grunt work to set up an event, your people will go the extra mile if you do.

Probably trite, but definitely true.

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First Post

So I just got back the office from a full day seminar with Seth Godin, where he was espousing the theories behind his new book Linchpin.

Seth really believes that future success depends on overcoming the fear of opening up, the fear of creating and the fear of failure.

So, here I am, taking a crack at overcoming that fear and taking my first bite at the blogging apple.

As I chew over some the ideas I picked up other the day, I am struck, as I almost always am, by how important it can be to get out of the office every now and again. Just getting away from email and meetings and thinking about things in a different setting and in a different way. More on some of those thoughts later, hopefully.

For now, signing off, and wrapping up the day. 1 post down, ??? to follow.

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Hello world!

Welcome to WordPress.com. This is your first post. Edit or delete it and start blogging!

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